Get Visible, Get HEARD :

Tailored PR Training and Consulting for Entrepreneurs and

Business Leaders

Build your brand visibility with expert PR and stop being the best kept secret

Welcome to The PR Club.

Sara McCracken FCIPR MBA PR training and consultant. Sara is wearing an orange blouse, is smiling and has her arms crossed

If you're a business owner or leader looking to elevate your media presence and build a solid PR strategy, you're in the right place.

The PR Club was founded by Sara McCracken FCIPR MBA to empower ambitious entrepreneurs to elevate their profile and amplify their reputation through the leverage of PR.

With over 20 years of experience, Sara offers tailored PR training and consulting to help you get seen and heard in the media, positioning you as an expert in your industry.

Sara's goal is to share her PR knowledge with you, whether you are a business owner, entrepreneur or part of a larger organisation through in-person and online training, plus simple-to-use tools.

Key Services

PR Membership : PRESS

Unlock exclusive access to PR tools, live training sessions and personalised support in this exclusive membership programme.

Your story-led roadmap to consistent, confident visibility in 5 steps:

PLAN, REACH, ENGAGE, STORY, SHINE

JOIN PRESS

PR Consulting

Custom PR strategies designed to increase your visibility and reputation.

From interim, contract and fractional support to developing your personalised communications plan.

LEARN MORE

PR Training

Learn how to pitch to the media, craft your story and boost your credibility.

Find out more about bespoke training, 1:1 coaching support and download free

e-books with top PR tips and tricks.

ACCESS TRAINING

PR is Essential For Your Business

Are you worried about speaking to the media? Saying the wrong thing? Unclear where to start when it comes to PR?

PR is not just for big business. It is essential for your business to build trust, credibility, and visibility - the three things every successful business needs. PR, done well will showcase your expertise and get you in front of the right people.

Whether you want to attract clients, grow your reputation, or stand out in your industry, PR is your secret weapon.

It's not just about press coverage. It's about making sure your story is heard and remembered by those who matter most.

The PR Club gives you access to online and in-person training, downloadable tools, mentoring and coaching and consultancy opportunities, to help you overcome your fear of PR and speaking to the media.

It's a no-nonsense approach that enables you to take a strategic approach for the long term,

to benefit you and your business' reputation.

How The PR Club Can Help You

PRESS

For you if you want to Plan your PR, Reach your audience, Engage and build relationships, tell your Story and Shine! Step into the spotlight and get the recognition you deserve.

Online and In Person Training

How to write a press release and engage with the media, crisis communications, strategic communications planning, public affairs, reputation masterclasses and more!

1:1 Coaching

Sara McCracken is an award winning 'mentor of the year' at the CO3 leadership awards. She works with individuals at all stages of their career, from those starting out to CEOs and business leaders and entrepreneurs.

Interim, Contract and Fractional Support

If you need a spare pair of experienced hands for your project or campaign, then we can offer communications and leadership support on a fixed term basis.

PR Strategy Development

A PR strategy is essential for any business, large or small. We can help you develop your communications plan to enable you to raise your profile and get the visibility you deserve.