Get visible, get heard: tailored PR training and consulting for entrepreneurs and business leaders

Join the PRESS membership today and build your brand visibility with expert PR strategies

Welcome to The PR Club.

If you're a business owner or leader looking to elevate your media presence and build a solid PR strategy, you're in the right place.

The PR Club was founded by Sara McCracken FCIPR MBA to empower ambitious entrepreneurs to elevate their profile and amplify their reputation through the leverage of PR.

With over 20 years of experience, Sara offers tailored PR training and consulting to help you get seen and heard in the media, positioning you as an expert in your industry.

Sara's goal is to share her 25+ years of PR knowledge with you, whether you are a business owner, entrepreneur or part of a larger organisation through in-person and online training, plus simple to use tools.

Key services

  • PRESS Membership: Unlock exclusive access to PR tools, live training sessions and personalised support.

  • PR Consulting: Custom PR strategies designed to increase your visibility and reputation.

  • PR Training: Learn how to pitch to the media, craft your story and boost your credibility.

Sara McCracken FCIPR MBA PR training and consultant. Sara is wearing an orange blouse, is smiling and has her arms crossed

PR is essential for your business

Are you worried about speaking to the media? Saying the wrong thing? Unclear where to start when it comes to PR?

PR is not just for big business. It is essential for your business to build trust, credibility, and visibility - the three things every successful business needs. PR, done well will showcase your expertise and get you in front of the right people.

Whether you want to attract clients, grow your reputation, or stand out in your industry, PR is your secret weapon.

It's not just about press coverage. It's about making sure your story is heard and remembered by those who matter most.

The PR Club gives you access to online and in-person training, downloadable tools, mentoring and coaching and consultancy opportunities, to help you overcome your fear of PR and speaking to the media. It's a no-nonsense approach that enables you to take a strategic approach for the long term, to benefit you and your business' reputation.

The PR Club can help you

PRESS membership

For you if you want to Plan your PR, Reach your audience, Engage and build relationships, tell your Story and Shine! Step into the spotlight and get the recognition you deserve.

Online and in person training

How to write a press release and engage with the media, crisis communications, strategic communications planning, public affairs, reputation masterclasses and more!

One to one coaching

Sara McCracken is an award winning 'mentor of the year' at the CO3 leadership awards. She works with individuals at all stages of their career, from those starting out to CEOs and business leaders and entrepreneurs

Interim, contract and fractional support

If you need a spare pare of experienced hands for your project or campaign, then we can offer communications and leadership support on a fixed term basis.

PR strategy development

Fail to plan - plan to fail. A PR strategy is essential for any business, large or small. We can help you develop your communications plan to enable you to raise your profile and get the visibility you deserve.

FREE DOWNLOAD

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