ABOUT

With 20+ years of PR experience, Sara McCracken, founder of The PR Club, will help you elevate your profile and amplify your reputation

HELLO LOVELY!

I'm Sara

I'm here to help you speak to the media with confidence to maximise your profile and reputation.


Sara McCracken Chart. PR FCIPR MBA is an award-winning communications specialist with 20+ years experience in different areas including environment, health, education, politics, equestrian and agri-rural businesses.

Sara loves developing strategies that effect change. Having worked in established businesses and new organisations at a senior level, she knows how to implement creative solutions and processes to manage reputation and raise profile.

She has provided expert advice, leadership and communications training to many organisations, and has worked on numerous campaigns resulting in legislative change.

Get results like these

You were inspirational last night! Its a delight to watch people do their 'thing'! Thank you

J H, educator and workshop participant

The Revive our World campaign "was a truly inspiring campaign, because of the amazing creative tactics that were deployed to create impact and maximise results on a budget".

CIPR PRide awards judging panel

Huge thanks to Sara at The PR Club, who quickly provided a media article for us that showcased our successes for 2022.

Drummer Zwartbles

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