Meet Sara McCracken: your PR expert and trainer

Hello! I'm so pleased to meet you.


With more than 20 years of experience in PR across multiple industries, I’ve helped business leaders like you build their media presence, enhance their reputation, and strategically grow their brands.

Whether you're just starting or looking to refine your PR strategy, I’m here to help

I’m passionate about helping entrepreneurs and businesses elevate their profiles through targeted PR strategies. My mission is simple: to equip you with the knowledge, tools, and confidence to become more visible and influential in your industry.

  • Over two decades of PR expertise in health, environment, education, politics, business and more.

  • Specialising in strategic PR, media relations and training to empower business leaders.

  • Chartered PR professional with an MBA and Fellow of the CIPR.

Sara McCracken FCIPR MBA PR training and consultant. Sara is wearing a green dress, is smiling and is in front of a laptop

You were inspirational last night! Its a delight to watch people do their 'thing'! Thank you.

J H, educator and workshop participant

The Revive our World campaign "was a truly inspiring campaign, because of the amazing creative tactics that were deployed to create impact and maximise results on a budget".

CIPR PRide awards judging panel

Huge thanks to Sara at The PR Club, who quickly provided a media article for us that showcased our successes for 2022.

Drummer Zwartbles

LET'S CONNECT

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