Welcome to my everything you need page
Below are all my offers and services - both free to download and paid for, to help you with your PR.
I want to make PR easy for you and give you access to all my knowledge and tools.
Please contact me if there is anything specific I can help you with that isn't listed here.
How to be brilliant in your next media interview
Being interviewed by the media can be nerve-wracking. And that's ok!
The steps in this guide will help you prepare for your interview, which means be brilliant when the time comes. when the time comes.
10 ways to raise your visibility
There is so much to do when it comes to raising your profile. It can be hard to know where to start.
The steps in this free guide will help you develop a plan to raise your profile and get the recognition you deserve
Never run out of things to say when speaking in public
Speaking in public is a great way to raise your profile and position yourself and your organisation as the expert in what you do.
This free guide contains tools you can use so you never are stuck for something to say.
The art of storytelling
Storytelling can bring your messaging to life, grab the audiences’ attention and ensure that they remember you.
This free guide contains tools you can use to embed storytelling into your work.
How to write a press release
Learn how to write a press release that will grab the media's attention and showcase your business - instant access training
Be bold, be seen
Five quick and actionable steps to raise your profile and showcase your brilliance - instant access training
Bespoke training
Get tailored PR and communications training designed for your team, sector, and goals—practical, powerful, and delivered with impact.
From media interviews to crisis comms and strategic messaging, I create customised sessions that upskill, inspire, and drive real-world results.
One to one coaching
Work with Sara McCracken, an award-winning Mentor of the Year to build your confidence, clarity, and visibility through powerful one-to-one PR coaching.
Bespoke support will elevate your profile, sharpen your message and get you seen where it matters most.
Masterclasses
High-impact masterclasses on storytelling, public speaking, social media and reputation management, designed to make you stand out and stay remembered for the right reasons.
Expert-led, practical and packed with strategies you can use immediately to raise your profile and lead with confidence.
TESTIMONIALS
What others are saying
"Sara is a brilliant trainer"
"She's an expert in the field and able to share her expertise with the audience. The content of the training was well balanced too, Leaving with many useful info and tips"
- Press release training participant
"Sara was by far my favourite"
"I’ve attended a lot of training sessions to improve my marketing, but this one with Sarah was by far my favourite. It was fun, informative, and surprisingly inspirational for media training.
Sarah shared expert-level knowledge and some invaluable hidden insights you wouldn’t get without real industry experience. It was truly a fantastic session
- PD, marketing executive
"Extremely knowledgeable & experienced"
Sara was a huge help to me whilst I was transitioning from a previous role to my new role in public affairs. Extremely knowledgeable and experienced. More importantly, with the ability to easily impart that knowledge to others
- ER, Director
LET'S WORK TOGETHER
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This everything you need page was inspired by an Elizabeth Goddard training course. Learn more here (affiliate link)
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