How to Get Featured in the Media

Media coverage can transform your visibility and credibility, but how do you get featured? Here are the steps to take:

• Have a newsworthy angle: Focus on trends, human interest stories, or unique perspectives that capture attention.

• Create a strong pitch: Keep it concise, compelling, and relevant to the journalist’s audience.

• Build relationships: Engage with journalists on social media and show genuine interest in their work.

• Be responsive: Reply quickly to journalist inquiries to establish reliability and trust.

• Leverage PR tools: Platforms like Muck Rack, CISION or Vuelio, or even #journorequest can help you find opportunities to contribute to media stories.

Getting featured in the media can open doors to partnerships, clients, and a stronger reputation. It’s all about positioning yourself as a valuable resource.

Sara McCracken Consulting Ltd / The PR Club offers training to help you secure impactful media coverage. Contact us to get started!