What Platforms Should I Use to Raise My Profile?

Choosing the right platforms to showcase your expertise is essential for efficient visibility. Here’s how to decide where to focus your efforts:

• Evaluate your audience: Research where your ideal clients spend their time online, such as LinkedIn, Instagram, or TikTok.

• Consider your strengths: If you’re great on video, platforms like YouTube or Instagram Reels might work best.

• Start small: Focus on one or two platforms to build consistency before expanding.

• Leverage LinkedIn: This platform is ideal for professional networking and thought leadership.

• Test and adjust: Experiment with different platforms and analyse what yields the best results.

The right platform amplifies your efforts, ensuring your message reaches the people who matter most.

Sara McCracken Consulting Ltd / The PR Club can guide you in choosing and optimizing the best platforms for your business. Contact us to get started!