Atomicon speaker Elizabeth Goddard giving advice to small business owners with backdrop that says you're never going to get your sh1t together

Atomicon 2024 - wow! What an event.

July 07, 20242 min read

 

My key takeaways from Atomicon 2024

From Andrew and Pete

  • Figure out my great big domino that will launch my idea and help achieve my goals faster.  I mean, who doesn’t want that?

From Davina McCall

  • Don’t give up!

  • Amplify

  • What a joy to experience Davina’s energy

 

From Jen Gotlieb

  • FOMO - fear of missed opportunities

  • Who’s luckier than us?

  • Visibility is your responsibility

  • HOPE – help one person every day

 

From Simon Squibb

  • What’s your dream?

  • Give without take

  • Help people for free

  • Give without expectation of return

  • Help without judgement or conditions

 

From Daniel Priestly

  • It’s the greatest time in history to be an entrepreneur

  • Give value for free – people will pay attention

  • Know how many people you can make delighted = capacity

  • First make your market, then make your sales

  • Sell to those who signal interest

  • People want results

  • People buy when conditions are right

 

From Teresa Heath-Wareing

  • There is no one way to be successful

  • What is the worst that could happen?

  • Show up – how do I want to show up

  • Where do my customers hang out – who are they?

  • Add value – what am I good at and how can I add value?

  • Free content – blogs, podcasts, social media, webinars

  • Gated content – free downloads, sales, paid trainings

  • Access other people’s audiences – podcasts, events, blogs, groups, social media

  • What three areas could you confidently talk about and get a lead magnet for each

  • Make the offer! Ask!

 

From Elizabeth Goddard

  • Its ok not to have your sh1t together

  • You are the expert in what you do

  • Share your own experiences

  • You can be the go-to expert on a particular topic

  • Where are you blocking yourself? Eg doing things the ‘right’ way

  • What is the natural thing to do?

  • Juggling glass balls vs plastic balls – its ok to drop the plastic balls

 

In a room full of entrepreneurs, business owners and business leaders, there was so much to learn from both the Atomicon speakers and those I met.

My key takeaway is that we can all create the business / life / conditions to thrive that we want.

And that there are many people out there to help and support us along the way.

Here’s to Atomicon 2025.  You can book your ticket here.

 

 

 

 

AtomiconPRMarketingSmall businessAndrew and PeteTeresa Heath WareingSimon SquibbElizabeth GoddardDavina McCallEntrepreneur
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Sara McCracken FCIPR MBA

Sara McCracken FCIPR MBA is an award-winning PR and communications specialist with more than 20 years’ experience. From writing press releases, pitching stories and securing media coverage, to preparing spokespeople for media interviews and political committee appearances, Sara encourages a storytelling approach to ensure key messages are heard.

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