Podcasts and events are fantastic platforms for raising your profile and showcasing your expertise. But how do you land these opportunities? Here’s a step-by-step guide:

• Identify relevant opportunities: Look for podcasts and events that align with your expertise and target audience.

• Craft a compelling pitch: Highlight what makes you an expert and how you can add value to their audience. Be specific.

• Show examples: Include links to previous talks, interviews, or content to demonstrate your credibility.

• Be concise: Respect the recipient’s time by keeping your email short and focused on key points.

• Follow up: If you don’t hear back, send a polite follow-up email after a week or two to express continued interest.

Confidence grows with preparation and practice. Over time, your pitches will become more polished and impactful.

Sara McCracken Consulting Ltd / The PR Club provides training on pitching to podcasts and events, ensuring you make the most of these opportunities. Contact us to get started!